INDEPENDENT STUDIO · INDUSTRY EXPERIENCE × AI
Product development, campaign visuals and digital products — shaped by industry experience.
20+ years in fashion, sourcing & product development.
A collection,
woven with intention.
01 / WHAT WE DO
We connect industry knowledge, visual judgement and hands-on building. Every project starts with what it needs to achieve.
From material insight to a coherent, buyer-ready direction.
FABRIC INTELLIGENCE · RANGE STRUCTURE · DEVELOPMENT BOARDSOne product, expressed consistently across every touchpoint.
CREATIVE DIRECTION · PRODUCT VISUALS · CAMPAIGN ASSETSUseful websites, AI products and methods you can use again.
WEBSITES · PRODUCT DESIGN · REUSABLE WORKFLOWS02 / SELECTED WORK
A closer look at how materials,
products and ideas become systems.
From materialCOLLECTION DEVELOPMENT / CONCEPT STUDY
A summer tweed story, developed from fabric intelligence into silhouettes, a product matrix and a coherent campaign.
Explore the development↗LOOM / A WILDERNESS STUDIO PRODUCT
THE ORIGINALCampaign imagery, rooted in the original product.
01 / CAMPAIGNAI PRODUCT / CAMPAIGN VISUAL SYSTEM
A product reference becomes a connected set of visual directions. The source remains the anchor; the possibilities expand.
03 / DIGITAL PRACTICE
Turning information and everyday habits
into clear digital experiences.
WILDERNESS / EDITORIAL INTELLIGENCE
Technology signals,
selected and structured.
EDITORIAL PRODUCT / WEBSITE
An editorial reading experience that gives daily technology information a useful structure.
View project↗
KNOWLEDGE PRODUCT / INTERFACE DESIGN
A calm home for books, connected ideas and the things you want to carry forward.
View project↗04 / HOW WE WORK
A clear thread from the first question to the final handover.
Understand the product, audience, materials and business objective.
Make the creative and commercial choices that give the work its purpose.
Develop the visuals, product or workflow around a consistent structure.
Deliver clear, usable assets and a method for what comes next.
FLORA / FOUNDER, WILDERNESS STUDIO05 / THE PERSON BEHIND THE PRACTICE
The useful part of AI is what you choose to do with it.
I’m Flora. My work brings together 20+ years across fashion, sourcing, merchandising, product development and global trade with hands-on AI practice.
Wilderness Studio is where that experience becomes tangible: a collection, a visual system, a website, a product, or a better way of working.
06 / START A CONVERSATION
Bring a product, an idea or a challenge.
We’ll start with the goal.